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AI customer support for multi-location businesses: "which branch is closest to me?"

Toong Team · 17 September 2026

4 min read

Feature Guide

If your business has more than one branch — clinics, pharmacies, gyms, retail chains, service centers — your inbox is full of the same two questions: "where are you located?" and "which one is closest to me?"

Answering them sounds trivial. Answering them *well*, hundreds of times a week, in three languages, at midnight — that's what an AI assistant is for.

The naive way vs. the right way

Most chatbots paste a list of addresses and stop. The customer still has to open a map, figure out where they are, and compare. Many just don't bother.

The right flow, which Toong ships built-in:

1. Customer asks "which center is closest to me?" 2. On WhatsApp, Telegram and Viber, the assistant's reply carries a native "📍 share my location" button. 3. One tap — the customer's phone shares their position. 4. The system computes the distance to every branch mathematically on the server (never left to the AI's imagination) and instantly replies: the nearest branch, its address and phone, the distance in km, and a Google Maps directions link — plus the runner-up branch when it's almost as close.

On channels without a location button (Instagram, Messenger, web chat), the assistant lists all branches with tappable map links and asks which area the customer is in — then recommends.

Setting it up takes minutes

In Toong you add each branch with a name, address, phone and a pasted Google Maps link — the exact coordinates are read from the link automatically. From that moment the assistant answers location questions with your real data, in the customer's own language.

Why it matters commercially

A customer who gets a directions link is a customer already on their way. Multi-location chains that answer "where are you" with a one-tap route see fewer abandoned conversations and more foot traffic — and their staff stop answering the same question forty times a day.

Try it on your own branches free for 7 days — setup takes one coffee.

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Written by Toong

Guides from the team building Toong, the AI assistant that answers your customers on WhatsApp, Instagram, Messenger and your website.

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