No per-agent surprises and no markup on WhatsApp fees: you pay Meta directly, at cost. Start with a 7-day free trial, no card required.
For growing businesses that want every channel.
7 days free, no card required.
For a solo business putting AI on one channel.
€49/mo
For growing businesses that want every channel.
€129/mo
For busy teams and multi-location businesses.
€299/mo
Running an agency? White-label, multi-client, volume pricing.
Let's talk
Contact usFree 7-day trial with every feature, no card needed. Broadcasts activate with a paid plan.
Prices exclude WhatsApp / Meta usage fees, billed by Meta at cost. Estimate them here.
Pay annually and get two months free.
Compare all features
| Starter | Growth | Business | Agency | |
|---|---|---|---|---|
| Channels | ||||
| Website chat widget | ||||
| Messaging channels (WhatsApp, Instagram, Messenger, Telegram, Email) | 1 channel | All | All | All |
| Facebook & Instagram comment auto-replies | - | |||
| WhatsApp voice calls answered by the AI (on a dedicated number) | ||||
| Phone app for iPhone & Android (inbox, take over chats, notifications) | ||||
| AI assistant | ||||
| Trained on your own content | ||||
| Photo & vision understanding | ||||
| Asks your team on WhatsApp when it doesn't know, then learns the answer | ||||
| Several locations: sends each customer to the nearest branch | ||||
| DeepScan: your whole website, social media & Google listing learned by the AI | - | - | ||
| Live API integrations (catalog / CRM) | - | 1 | Multiple | Custom |
| Conversations / month | 500 | 2,500 | 7,000 | Custom |
| Growth tools | ||||
| Google Calendar scheduling | - | |||
| Owner alerts (WhatsApp / Telegram / email) | ||||
| Customer ratings after each chat, follow-ups on unfinished chats, Monday report | ||||
| Broadcasts | - | |||
| Payment links in chat | - | |||
| In-chat WhatsApp forms (booking & contact) | ||||
| Custom form builder + results & CSV export | - | |||
| WhatsApp surveys at scale (form on a broadcast) | - | - | ||
| Zapier, Make & webhooks | - | |||
| Accommodation (hotels, guesthouses, apartments) | ||||
| Rooms, availability & reservations in chat (iCal calendars, Booking.com reservations by email) | ||||
| Live two-way sync with Booking.com & Airbnb (certified channel manager) | - | €100 / property / mo | Included | €100 / property / mo |
| Season & weekday prices, quoted in chat | ||||
| Self check-in: TTLock smart-lock codes, location and arrival details sent after booking | ||||
| Front desk: arrivals, guests inside, check-outs and no-shows | ||||
| Team & scale | ||||
| Team inbox: assign chats, labels, filters, take over from the AI | ||||
| Team members | 1 | 3 | 10 | Unlimited |
| Guided onboarding | - | - | ||
| Priority support | - | - | ||
| White-label branding | - | - | - | |
No. Those are billed by Meta directly, at cost, with zero markup from us. Estimate them on our WhatsApp Business API page. Your Toong subscription is the flat price shown here.
On the Growth plan it is an add-on: €100 per property per month. On the Business plan it is included at no extra cost. A booking taken in chat blocks the dates on Booking.com and Airbnb within minutes, and their reservations land in your calendar: no more overbookings. Rooms, availability, iCal calendars and Booking.com reservations by email are included in every plan; the add-on is only the certified live channel-manager link. You turn it on from Settings; on Growth it is added to your next payment, and you disconnect it to stop. Not available on Starter or during the free trial.
Yes, 7 days, no card required. You can connect your channels and see the assistant answer real messages before you pay. Every feature is open during the trial except broadcasts and the paid live-sync add-on for Booking.com & Airbnb, which activate with a paid plan.
A conversation is a back-and-forth thread with one customer, regardless of how many messages it contains. Threads that stay quiet for 24 hours and then reopen start a new conversation.
Yes. Upgrade, downgrade or cancel whenever you like. Changes take effect on your next billing cycle, and there are no long-term contracts on the monthly plans.
Yes. Pay annually and get two months free. Contact us and we'll set it up.
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